Green consumers in the US are starting to be wooed by US banks such Bank of America (BofA) and HSBC: BofA and HSBC are presently stating that they will follow green investment guidelines.
What these banks have realised is that when some green conscious consumers make decisions about whether to take a BofA credit card or Beneficial personal loan they may take into consideration the bank’s green credentials.
Following green investment guidelines is one way in which BofA and HSBC Bank can therefore woo green consumers. The cynics among us might just think this is a marketing ploy… but regardless of this, if green investment guidelines are followed it is better for the environment than if they were ignored.
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