The RBC Bank appears to be tackling the banking market challenges of conveying capital market stability to its stakeholders by emphasising its strength in over 100 years of banking.
The bank is emphasises how RBC has been providing banking solutions to its customers in the South-East of the USA for over 100 years. This public relations focus on the South-East customers is combined by the emphasis on the links to a larger network which purports to indicate banking stability.
This approach appears to be common amongst banks who have traditionally focused on a niche segment of the USA bank market.
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